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Portfolio

Over my 16+ year career, I've helped numerous clients achieve significant growth through strategic digital marketing initiatives. Here are some of my most notable projects and achievements.

Cute n' Country (2013-2020)​

Founder

Founded in the fall of 2013, Cute n' Country tapped into a niche market of country lifestyle enthusiasts.

Key Achievements:​

  • Scaled from first sale to six-figure profit months within 6 months
  • Managed nearly $3 million in ad spend across Google, Pinterest, and Facebook
  • Grew an aggregated following of over 3 million subscribers
  • Successfully exited through acquisition in May 2020

Growth Strategy:​

My approach combined organic social media growth with strategic paid advertising to build a passionate community around the brand. By focusing on relatable content and shareable memes, we created strong brand resonance with our core audience of middle-aged women interested in country lifestyle.

Client Success: Revenue Growth (2020-2023)​

Marketing Consultant

During a three-year contract, I was directly responsible for generating substantial revenue growth for a client.

Key Achievements:​

  • Generated $4.3 million in total sales
  • Increased average monthly revenue from $58k to $256k (4x growth)
  • Set new performance benchmarks for the business

Facebook Advertising Optimization (2023)​

Senior Media Buyer

For a client with an established Facebook ad account, I optimized and scaled their campaigns.

Key Achievements:​

  • Scaled daily spend from $1,300/day to $5,000/day in just 22 days
  • Simultaneously improved two core KPIs, enhancing both volume and efficiency
  • Implemented systematic media buying strategies that delivered consistent results

Technical Projects​

Blockchain Recovery Solution​

Using ethers.js and Hardhat, I created a solution to recover over $2,000 of liquidity locked by a token developer in a rug pull.

E-commerce Conversion Optimization​

Implemented cart upgrade offers that added $52.63 per checkout by optimizing product bundles and user experience.

Current Projects​

I'm actively working with:

  • Two real estate investors training people on buying distressed properties
  • A CPG beverage company in their startup phase
  • Various clients on social commerce optimization for TikTok, Amazon, and YouTube platforms

Interested in working together? Contact me to discuss your project and how I can help grow your business.