Portfolio
Over my 16+ year career, I've helped numerous clients achieve significant growth through strategic digital marketing initiatives. Here are some of my most notable projects and achievements.
Cute n' Country (2013-2020)
Founder
Founded in the fall of 2013, Cute n' Country tapped into a niche market of country lifestyle enthusiasts.
Key Achievements:
- Scaled from first sale to six-figure profit months within 6 months
- Managed nearly $3 million in ad spend across Google, Pinterest, and Facebook
- Grew an aggregated following of over 3 million subscribers
- Successfully exited through acquisition in May 2020
Growth Strategy:
My approach combined organic social media growth with strategic paid advertising to build a passionate community around the brand. By focusing on relatable content and shareable memes, we created strong brand resonance with our core audience of middle-aged women interested in country lifestyle.
Client Success: Revenue Growth (2020-2023)
Marketing Consultant
During a three-year contract, I was directly responsible for generating substantial revenue growth for a client.
Key Achievements:
- Generated $4.3 million in total sales
- Increased average monthly revenue from $58k to $256k (4x growth)
- Set new performance benchmarks for the business
Facebook Advertising Optimization (2023)
Senior Media Buyer
For a client with an established Facebook ad account, I optimized and scaled their campaigns.
Key Achievements:
- Scaled daily spend from $1,300/day to $5,000/day in just 22 days
- Simultaneously improved two core KPIs, enhancing both volume and efficiency
- Implemented systematic media buying strategies that delivered consistent results
Technical Projects
Blockchain Recovery Solution
Using ethers.js and Hardhat, I created a solution to recover over $2,000 of liquidity locked by a token developer in a rug pull.
E-commerce Conversion Optimization
Implemented cart upgrade offers that added $52.63 per checkout by optimizing product bundles and user experience.
Current Projects
I'm actively working with:
- Two real estate investors training people on buying distressed properties
- A CPG beverage company in their startup phase
- Various clients on social commerce optimization for TikTok, Amazon, and YouTube platforms
Interested in working together? Contact me to discuss your project and how I can help grow your business.