Portfolio
Over my 16+ year career, I've helped numerous clients achieve significant growth through strategic digital marketing initiatives. Here are some of my most notable projects and achievements.
Cute n' Country (2013–2020)
Founder
Founded in the fall of 2013, Cute n' Country tapped into a niche market of country lifestyle enthusiasts.
Key Achievements
- Scaled from first sale to six-figure profit months within 6 months
- Managed nearly $3 million in ad spend across Google, Pinterest, and Facebook
- Grew an aggregated following of over 3 million subscribers
- Successfully exited through acquisition in May 2020
Growth Strategy
My approach combined organic social media growth with strategic paid advertising to build a passionate community around the brand. By focusing on relatable content and shareable memes, we created strong brand resonance with our core audience of middle-aged women interested in country lifestyle.
Client Success: Revenue Growth (2020–2023)
Marketing Consultant
During a three-year contract, I was directly responsible for generating substantial revenue growth for a client.
Key Achievements
- Generated $4.3 million in total sales
- Increased average monthly revenue from $58k to $256k (4x growth)
- Set new performance benchmarks for the business
Facebook Advertising Optimization (2023)
Senior Media Buyer
For a client with an established Facebook ad account, I optimized and scaled their campaigns.
Key Achievements
- Scaled daily spend from $1,300/day to $5,000/day in just 22 days
- Simultaneously improved two core KPIs, enhancing both volume and efficiency
- Implemented systematic media buying strategies that delivered consistent results
Technical Projects
Blockchain Recovery Solution
Using ethers.js and Hardhat, I created a solution to recover over $2,000 of liquidity locked by a token developer in a rug pull.
E-commerce Conversion Optimization
Implemented cart upgrade offers that added $52.63 per checkout by optimizing product bundles and user experience.
Current Projects
I'm actively working with:
- Two real estate investors training people on buying distressed properties
- A CPG beverage company in their startup phase
- Various clients on social commerce optimization for TikTok, Amazon, and YouTube platforms
Interested in working together? Contact me to discuss your project and how I can help grow your business.